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Search Engine Marketing Service
From engagement to lead generation.
From copywriting to execution.
From design to video production.
Search Engine Marketing Agency in Singapore
Search Engine Marketing (SEM) Singapore
Why Us
Incepte Pte Ltd. Is known as one of the best Search Engine Marketing agencies in the country. Our ultimate goal is for your website to increase its online visibility while essentially generating sales for your company. Through thorough planning, collaboration and consistent optimization, our agency will curate your content and insert words and phrases designed to attract your target demographic in Singapore or in any part of the world. And with our pool of SEM experts, this is possible. In fact, over the years, we’ve managed several companies in different industries. And with our SEM strategies, we have shown them exceptional services and results. At Incepte Pte Ltd., we want your business to enjoy the same benefits.
What We Can Help You To Achieve
At Incepte Pte Ltd., we make sure to help your business grow through search engine marketing strategies. We believe that there is a unique course of action for every business, and that means our strategies are based on your business and current needs.If you choose to work with our team, you would be able to enjoy the following:
Increase Immediate Online Leads & E-Commerce Sales
Lower CPC
Increase Quality Paid Web Traffic
Increase Immediate Online Presence
Introduction of SEM (PPC) and its importance
Search Engine Marketing (SEM) is a form of digital marketing that employs a strategy of paid search advertising or “pay per click” (PPC) techniques. The objective of doing this is to increase the visibility of a website in search engine results pages.
Search engine marketing (SEM) strives to maximize the amount of quality traffic based on how receptive the target audience is towards a range of keywords. With this stratagem, Search Engine Marketing (SEM) ensures the visibility and prominence of your web page in the eyes of your ideal consumer demographic.
Why Search Engine Marketing (SEM)?
The number of people who click on links appearing the first page of a search engine result tend to far outstrip the number of people who click on any other form of online advertisement.
Without Search Engine Marketing (SEM), you’re losing a lot of business opportunities. It is crucial for any online enterprise – and in Singapore, Incepte Pte Ltd. is just the company to do it for you.
Let’s deep dive further on what you can get from streamlined Search Engine
Marketing (SEM) strategies.
Increased Visibility
If your page doesn’t appear on the first page of your ideal audience’s search engine results, you’re in deep water. Search Engine Marketing (SEM) aims to rectify this by buying your webpage a prominent place on the search engine results.
Online Presence
Consumers are more likely to come across your business in Singapore if it has a massive online presence. Such online presence stems from a high volume of traffic created as a result of Search Engine Optimization, which would invite consumers to click on the link and consider purchasing your goods and services.
Competitive Advantage
Pretty much all businesses out there have their own website competing with yours for recognition and traffic. Getting a competitive advantage over these hordes of rival websites can be most effectively achieved through the strategy of search engine marketing (SEM).
Cost Effectiveness
There are many forms of digital marketing. And while advertising on other platforms that target similar demographics are certainly appealing,
splurging on these ads tend to be less effective. Research has it that it’s better for your brand’s webpage to show up on a sponsored link at the top of a results list.
In a nutshell, customers and businesses in Singapore use Internet, specifically search engines to look for services and products. When they see your brand’s name being plastered logically on search engines, it encourages brand retention. And before you know it, they will be clicking on your web page and start purchasing from your platform. Using Search Engine Marketing (SEM), we can reach out to potential customers who are already interested to buy your products and services.
Our Key Differences
Ad Optimization
At Incepte Pte Ltd., we strongly believe that the optimization of campaigns is essential to the successful execution of a search engine marketing project. Thus, we have included ad optimization in our services.
Analysis
Before implementation, an essential aspect of Incepte Pte Ltd.’s strategy is for our search engine marketing team to analyze, brainstorm, and formulate a comprehensive plan.
Keywords Research
Our team will construct a campaign to systematically select and curate a list of search engine keywords.
These keywords should appeal to your target demographic so that you might attain prominence on the search results page. This leads to a greater online presence.
Paid Traffic Quality
Instead of just having volume traffic, we make sure that your visitors are of quality and part of your demographics. This way, there is a bigger chance of converting them to actual paying customers.
Case Studies
Testimonials
See why Incepte Pte Ltd. is one of the best digital marketing agencies in Singapore. Our clients have spoken, and we are proud of the results we delivered to their companies.
FAQs
1. How do you start your SEM strategy?
We first look at the potential keywords to bid on based on industry competitiveness and your company USP. After proposing the budget, we will start working on the ad copies. Once the copy is approved, we will live the ads on Google.
2. How do you measure success for SEM?
Some important metric to measure the success include: volume of conversions, conversation rate, Click-Through-Rate and Cost Per Click.
3. What are the best SEM strategies you can do for my website?
As every business is different in terms of company USP, service offerings and industry competitiveness, we cannot say that there is a single best strategy that works for everyone. Please contact us to get a customised SEM strategy for your business.
4. How do you allocate the budget for a PPC campaign?
This is done by doing Keyword Analysis on your landing pages. Please contact us to find out more.
5. Do you have experience using Adwords?
We have a team that has more than 5 years of experience running Google Adwords.
6. Is SEO better than SEM?
SEO is focused on optimising a website in order to get traffic from organic search results. SEM get traffic and visibility from paid search. Both serves different purposes.
7. Should I still consider SEM if my website already has a good ranking?
In our experience, being in both the organic (SEO) and paid (SEM) results at the same time would maximise the revenue, especially if your company has allocated a fixed marketing budget.
8. How do you make sure that people or my competitors are not sabotaging my PPC campaigns?
We continuously build up a negative keywords list for your business to filter out low-intent or irrelevant searches. For competitors with malicious intent, we offer addons to prevent click fraud and IP banning.
9. What is your next step if you notice that our position suddenly dropped?
If there is a drastic change in result, we will pause the campaign and do an analysis to find out the reasons behind the drop in ranking. We always aim to relaunch the optimised campaign in as little as 1 working day.
10. What services are included in your SEM package?
Ads Management like A/B testing, ads optimisation, ad copies. Monthly Report. We also offer add-ons like GDN visuals and YouTube Ad video creation.
Contact Us
- 18 Sin Ming Lane #06-21 Midview City Singapore 573960
- +65 6513 8528
- enquiry@incepte.com
